grasping guts: watch the Russian comic strip teaching children about selfishness, greed, and consumerism

here is Zhadina, (or "grasping guts" in English), a new track video designed to spark large world conversations between parents and children. Set to the beat of the eponymous track with the aid of Russian rapper Noize MC, Zhadina travels through a city populated with the aid of grasping frogs consistently fighting for more. The best strategy to develop into human once again is through sharing.

part mockumentary, half track video, and part animation, the video takes on up to date society's lack of empathy and consumerist way of life. Created via Yekaterinburg-based creative company crimson Pepper, the video is a component of a YouTube task, committed to little ones inspired with the aid of "generic complications and talks with fogeys."

Watch the whole collection right here.