Russian reward Card and Incentive Card Market (COVID-19 ...

The "Russia gift Card and Incentive Card Market Intelligence and Future increase Dynamics (Databook) - Market dimension and Forecast (2015-2024) - Covid-19 replace Q2 2020" document has been brought to Resear chAndMarkets.com's offering.

This file particulars the have an impact on of economic slowdown together with alternate in business and client sentiment as a result of disruption brought about with the aid of the Covid-19 outbreak on the gift card trade in Russia.

historically, the reward card market in Russia has recorded a steady growth with a CAGR of 16.four% during 2015-2019. besides the fact that children, the reward card market in Russia is expected to be impacted throughout retail and corporate segments as a result of disruption brought about by way of Covid-19 outbreak.

notwithstanding growth of the gift card business might be impacted because of the pandemic, there are definite segments equivalent to self-use that will profit huge market share. Adoption of e-present cards is also expected to enhance vastly over the subsequent four-6 quarters. There are enjoyable traits rising throughout quite a few segments, which might be expected to basically reshape the gift card trade dynamics.

regardless of near-time period challenges, the medium to long run increase story of gift cards in Russia is still amazing. The present card industry in Russia will proceed to grow over the forecast period and is expected to checklist a CAGR of 11.8% all the way through 2020-2024. The gift card market within the nation will boost from US$ 5605.5 million in 2019 to attain US$ 8384.0 million by way of 2024.

the key components influencing the trend of present card adoption encompass, raise in gifting tradition, the upward thrust of e-commerce and crypto gift playing cards for the underbanked population.

The Russian e-commerce industry accounted for four.5% of the retail income in 2019, and the proportion of e-commerce is anticipated to double in the next three years. With the boom in e-commerce and high mobile (sixty six.3%) and internet (seventy five% ) penetration, the variety of e-gift playing cards being used is likely to enhance in the close future.

yet another rising vogue with the intention to make a contribution to the growth of the reward card market, is the potential to purchase bitcoins and other cryptocurrencies through present cards. With the nation having a large percentage of the population unbanked, buying and sell ing cryptocurrencies with gift cards is a much better and less difficult manner. In July 2019, Bitrefill , a platform to purchase reward cards using bitcoins, as a part of its growth plans introduced a hundred new present playing cards for consumers to exchange their bitcoins into reward cards. one of the most present playing cards attainable on Bitrefill include Yandex money, Pandora rings, wallet 1, Mail.ru and Xsolla.

This record provides a detailed information centric analysis of the reward cards and corporate incentive cards market together with buyer behaviour and retail spend dynamics in Russia. With over 200 KPIs at nation degree, this record offers complete knowing of reward and incentive card market dynamics. The document includes uncooked records together with structured dashboards, charts, and tables in an interactive Excel layout.

under is a abstract of nation degree trend analyses coated across reward card segments:

gives specific view of universal spend on gifts, broken down through retail and consumer segments.

gives in-depth analysis of alternatives in each open loop and closed loop pay as you go reward card classes. Assesses customer behaviour through class of consumer, gifting event, digital present card and market share by means of retail sectors.

details six essential KPIs: variety of cards in circulation, load value, unused cost, ordinary purchase cost, ordinary value per transaction, and cost of transactions.

gives distinct market dynamics of corporate incentive playing cards, widely segmented in three categories - buyer incentive card, employee incentive card, and income/companion incentive card.

offers market size and forecast for digital gift playing cards, damaged down through retail and corporate consumers. It also comprises gift card spend by way of event and digital reward card adoption through company size.

gives market estimates and forecasts to check alternatives in open loop and closed loop gift and incentive card segments across consumer segments.

Identifies key KPIs related to gift card dynamics together with spend with the aid of age, gender, and salary level.

Breaks down retail spend throughout retail sectors to provide precise insights on purchaser behaviour and altering dynamics of present card spend.

offers market share of closed loop reward cards via key sellers in Russia.

offers market share by means of distribution channel - on-line vs offline income and 1st celebration vs 3rd party revenue.

companies outlined

Magnit OAO

X5 Retail community NV

Auchan group SA

Dixy neighborhood OAO

Lenta OOO

M Video OAO

DNS group

Sportmaster group

Inditex, Industria de Diseo Textil SA

Ulmart ZAO

Globus protecting GmbH & Co

For extra guidance about this record seek advice from https://www.researchandmarkets.com/r/7c2szb

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