Russian water brand, Senezhskaya launches flavored water in can

via selecting this effortless packaging structure, the brand is capitalising on the recognition of the can and bringing it to the flavoured water sector.

attainable in lemon and mint or raspberry flavor, Senezhskaya is aimed at individuals between 20 and 45 – the age neighborhood for which the can is growing to be in popularity in comparison with glass. The launch additionally displays the starting to be pastime in special can codecs equivalent to sleek and slim cans, helping a contemporary appear, assisting portion control of beverages and assembly the calls for of the on-the-go lifestyle. Produced at Ball's Naro-Fominsk plant, the Senezhskaya 25-centilitre slim cans illustrate images of freshness and purity, helping the company to create an on-shelf attraction in opposition t the rising competitors.

Alexander Ivashkin, earnings director for Senezhskaya, said: "anyway its comfort and visible appeal, we incredibly appreciate the sustainability credentials of the up to date aluminium can, being just about infinitely recyclable and not using a loss in excellent, preventing landfill and water pollutants. The supply of Senezhskaya water is a glacial spring and is estimated to be 145 million years historic. We tremendously rely upon a in shape atmosphere and put sustainability first. here is why we are converting all our beverage products stuffed in PET and glass to cans."

Irina Dolyanovskaya, business development and earnings supervisor Russia at Ball, commented: "The dynamic construction of water in cans overseas infers exquisite potential for boom in Russia. in contrast to common PET packaging and glass, the aluminum can is both air- and water-tight, keeps the product carbonized longer, protects the beverage in opposition t sunlight, stays cooler for longer, and most importantly, preserves the clean style. This makes cans the equipment of option for the growing to be packaged water category – specially for on-the-go consumption, which is a growing fashion amongst Russia's younger generation."

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besides the fact that children the can is an accredited packaging structure used for drinking water in many elements of North the united states and Western Europe, uptake in Russia has been a good deal slower. Market research predicts an confident future for the packaged water category in Russia, notwithstanding, with an expected increase of round 9 % for the current yr. The flavored water category is anticipated to operate even improved in Russia, with an estimated 17 percent boom in consumption for 2019.